MagSert - Shopify Storefront

Custom Shopify theme (Dawn fork) for MagSert, a US manufacturer of magnetic water-conditioning inserts. Built a full custom section library in Liquid/CSS/JS - hero, product comparison, sizing guides, guarantee, and an interactive calcite-to-aragonite pipe simulation that visualizes how the product works. Also led brand and content strategy: positioning, design system, and an FTC-aware claims library ensuring every product claim on the site traces to a documented source.

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